The launch of Prinkshop’s new line with J. Crew has garnered significant media attention. In particular, their “I am a Feminist Too” shirt for boys has been met with strong support (selling out in a matter of hours) and debate.
Prinkshop creates clothing with the aim of spreading awareness about important issues such as gun control in the US, women’s reproductive rights and access to education. As an atelier for change, they seek to spark discussion and expression. Their rapidly growing following has attracted collaboration with major brands, such as J. Crew.
Uncommon Union works with Prinkshop on numerous campaigns, including the United Nations Foundation’s Girl Up program, which is a beneficiary of the J. Crew line as well.