Choose Haiti was an initiative to bring sustainable jobs to Haiti by harnessing the power of social media, branding, design, and commerce. As co-founders, we oversaw all aspects of operations, online development, and campaigns.
With the help of Magalie Dresse of Caribbean Craft, Haitian artists, World Vision, and The Clinton Foundation, Choose Haiti produced bracelets made from 100% recycled water bottles and newspaper from the streets of Port au Prince. Displaced Haitians living in tent camps were hired to collect the water bottles and assemble the bracelets. Sold at the GAP, Forever21, Footlocker, and dozens of other retailers, the initiative brought thousands of jobs to Haitian refugees.
“Will Haiti Have It’s Own Livestrong Bracelet?”