Uncommon Union brought together the United Nations Foundation’s “Girl Up” program, British model and actress Cara Delevingne, and the Prinkshop atelier. As an outspoken advocate for girls and women, and an inspiration to teens everywhere, Delevingne was well positioned to engage half a million Girl Up supporters from across the U.S. and in more than 85 countries worldwide. Her first role in a major Hollywood blockbuster also exposed new audiences to global issues pertaining to the rights of women and girls.
While it is important that celebrities use their platforms to raise awareness of serious issues, the opportunity for cultural exchange is equally important. As a young person and a creative professional, Delevingne’s participation represented an opportunity for her own learning and growth which, aside from the issues at hand, may inform her future work and audiences. Uncommon Union favors incorporating a long term perspective on celebrity partnerships which takes a serious look at their artistic output and future audiences.To launch the partnership, Delevingne visited Uganda with Girl Up and the UNHCR. Delevingne met refugees fleeing conflict in South Sudan as well as refugee girls who have been able to enroll in school thanks to Girl Up and UNHCR programs. The details and circumstances of her visit were widely reported. Read More.
As a “Girl Up Champion,” Delevingne launched the a t-shirt line in partnership in cooperation with Prinkshop as part of the awareness and fundraising campaign. All post-production proceeds were donated to Girl Up.
Girl Up t-shirts available at Prinkshop: https://prinkshop.com
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Actress and Model Cara Delevingne Named Girl Up Champion