“It’s a miracle we stayed in business.
I struggled with whether I was an artist or business woman for a long time.”
- Lexy Funk
The “Brooklyn brand,” synonymous with artisanal goods, handicrafts, and design boutiques is entering a new phase. Brooklyn is scaling up. With growth comes the challenge of extending and respecting the historical brand identity. UU worked closely with Brooklyn Industries co-founder, Lexy Funk, defining the core parts of the trendsetting brand she created years ago. This meant fostering stronger community ties. UU worked with Brooklyn Industries in developing a variety of campaigns and partnerships with organizations such as Partners In Health, the United Nations Foundation, and Manufacture New York.